Product News:

K2 Teams Up With Designer to Create Fashion Skate for Women

New Fashion Line of Hi-Lo Skates Will Appear Early Next Year

By Robert "Just the Factoids" Burnson

K2 has teamed up with German designer Jette Joop to create what may be the first line of inline fashion skates for women.

The line includes three models -- the Jette Texas, Magic and Zebra. Each model comes in several colors.

The skates range from the demure (the Jette Magic in baby blue) to the eye-grabbing (the Jette Texas in red and orange.)

"Women in our focus groups have been telling us for years that they are tired of the standard gray, drab skates," said K2 marketing manager Michael Powell.

"They wanted to see them in different colors and designs; they wanted them to 'pop' more; so we created the Jette line."

The Jette skates are all the same under their veneers of style. They are built on top of a new K2 women's model: the Athena 6.1, which will also appear next year.

The Athena is a high-end fitness-recreational skate. It features an aluminum frame, softboot construction and a hi-lo wheel setup: two 84mm wheels in back, two 80mm wheels in front.

Powell said the hi-lo setup will help skaters keep their weight forward and provide for better stability.

Joop was an obvious choice to design the look of the skates. She is a popular designer of casual wear, jewelry and shoes in Europe, where K2 expects to sell most of its fashion skates.

"In creating these skates I wanted to make a fashion statement. Trendy style combined with high technology," she said. "I want everybody to skate with style.”

K2's suggested retail price for the skates is $219.99.

They will be available early next year, along with the rest of the 2006 K2 skate collection.

Only two models are expected to be available in the United States: the Jette Texas red-orange and the Jette Zebra black-pink.

 

Discuss
Is the Inline World Ready for Designer Skates?

Photos
See all the 2006 K2 Jette models

Related reading

Product news

 

...

Copyright © 2005 by Robert Burnson

Planet Extras!
Photos of the Long Beach Marathon
2006 Skate Previews
Full Coverage and Photos of the Northshore Inline Marathon
Full Coverage of the World Championships
K2's 2006 Fashion Skates
Interview with skate legend Eddy Matzger
Planet News Archive!
Planet Event Photos


The Basics
Beginner's Guide to Inline Skating!
Top Seven Mistakes of Inline Skaters
Protection From Mr. Bumpy
First Time Buying Guide
 
News Departments
Product News
Skating Events and Updates
Racing News
Skate Industry News
Skate Governing Bodies
Skaters in the News
Olympic Inclusion

Travel
Skate Trips and Travel
Where to Skate
 
Racing
Race Previews
Race Reports
Racing Skates and Equipment

Fitness
Inline Marathoning
Advanced Skating Skills
How to Skate Safely
 
Equipment
Skate Previews
Product Reviews
Buyers Guide
Skate Maintenance
 
Disciplines
Speed Skating
Inline Downhill
Roller Hockey
Aggressive Skating
Artistic Skating
Ice Skating
 
Other
The Inline Edge!
If You're Injured
Skating Laws
Inline History
Gifts
Glossary
 
 
Features
Articles
Interviews
Planet Forum